Waves MDR wants you to discover Marina del Rey, CA - the ideal home base for your LA life. This apartment community is literally IN the marina with beautiful waterfront views and a carefree luxury living environment. Being built in the 1970's meant the community was ready for a fresh look. The management team contracted GoToMyApartment to tell the story of their revivial and oh what a story it has been.
It started with the website. Being right on the water with access to boat slips and feet from the ocean, blue was a natural color selection, but only in places where we wanted the future resident to look. It's a custom responsive apartment website design focused on the future renter and the short-term guest, since this Marina del Rey apartment community also offers short-term rentals alongside their apartments. The website work that Razz Interactive (GTMA's Sister company) did was recognized with 2 different awards.
SOCIAL MEDIA + LEAD GENERATION
Next up was a comprehensive social media management campaign that included Facebook, Twitter and G+. The strategy is to position Waves MDR as the hyper-local apartment expert on all things Marina del Rey and to utilize the micro content, the media content and the website to tell future residents a compelling story.
Next GTMA took to the skies and shot this award winning aerial tour of not only Waves MDR, but of the surrounding beauty of Marina del Rey, CA. The piece called “Soaring Above The Waves: An Aerial Tour of Waves MDR” was a winner of the 2015 DV Award.
MICRO CONTENT + VIDEO CONTENT FOR SOCIAL
At GTMA the word "synergy" is used a lot and the reason is because as a digital agency for multifamily we see our role as partnering with clients to tell stories that will inspire future residents into renting your apartment. When client partners work with GTMA to produce video and photography content, GTMA always delivers micro content for use in Facebook ads, Instagram ads, organic social posts and to engage future residents. In that way, we have a synergistic approach to our media production as the social campaign and lead generation campaigns are both considered when shooting new videos.
The on-going work for Waves MDR includes reputation management, social media management, video, photography, social lead generation and brand building. This soon-to-be award winning apartment community will have an award winning digital marketing campaign to go right along with it.