At 13 stories high, Sunset Vine Tower is Hollywood’s tallest tower, but their online reputation was telling a different story altogether. GTMA was entrusted to ensure it had a Hollywood ending.
Social Media Marketing
Hollywood's Sunset Vine Tower had little to no social presence and no social story to speak of. Their only marketing efforts were using traditional channels. We spearheaded several campaigns on Facbook and Twitter to reach a whole new audience.
The new Facbook page has become a hub of activity, generating nearly 500 likes and close to 600 check-ins!
@SunsetVineTower's twitter presence now has almost 1700 Twitter followers and more than double the 'likes' without a paid ad campaign.
Video & Photography
Thanks to GTMA's multifamily tour video, Sunset Vine Tower consistently shows up in the top three results on YouTube when searching "Hollywood Apartments". The video itself has been viewed nearly 7,000 times.
Through video and support across all social media platforms, and by creating new media products and building a strong reputation on all major review outlets, Sunset Vine Tower now stands above the competition as THE most influential community in the social space of Hollywood.