A city within a city, Parkmerced is the second largest apartment community on the West Coast and had no quality video content...until GTMA came along.
Parkmerced is a Small City and We Told Their Story
Parkmerced is one of the most well-known multifamily communities on the West Coast simply because of its size. At 3,300 units on over 150 acres with close to 10,000 residents, this community dwarfs everything around. One major benefit to living in Parkmerced is its proximity to city and sanctuary. It's a 15 minute ride to downtown and a two minute walk to Lake Merced and bike paths, hiking, running trails, etc. All of this makes for fantastic social content if the story is told well.
GTMA Work - Social
Parkmerced's social presence has literally erupted since GTMA has taken over. We manage a Tumblr account that drives more traffic than any other lead source to the Parkmerced website and has the most viral post in GTMA history. GTMA has thus far increased the Parkmerced Twitter following by 400%. Facebook continues to grow and Instagram has blown up.
GTMA Work - Video
Again, due to the size and the multiple apartment layouts just one video would never represent all that Parkmerced has to offer. So GTMA executed 8 videos covering amenities, the neighborhood, six different apartment layouts, and more which answer most questions that come up for future residents. These short films drive constant traffice to tour Parkmerced and rent apartments thanks to the quality storytelling combined with strategic social execution.
6 Different Apartment Tours Covering Different Layouts