An innovative living sanctuary that used GTMA to tell their story and lease up fast.
Comprehensive Multifamily Social Media Storytelling
Wood Partners is known for building innovative living sanctuaries and redefining what a living environment in a given city should deliver. They delivered a top quality product when Domain San Diego launched. GTMA was brought in to create a presence for Domain in the digital space where they had no presence. They built the real building and it was time for us to create the virtual one.
We introduced Domain San Diego to Tumblr and San Diego bloggers jumped on board. Each time an article was reposted, liked or commented on Domain was being introduce to a new tech-savvy audience of apartment renters. 100's of just Tumblr eyeballs a month interacted with this page and ouside viewers found the blog thanks to its SEO friendliness.
Pinterest is another live audience looking for stimulating images and Domain had images a-plenty. We cultivated followers and a following for the Domain San Diego in a hyper-local market looking for a different way to live.
Standard Social Networks for Multifamily Communities
Domain San Diego had a Facebook page and a Twitter account, but engagement simply wasn't there. GTMA on-boarding their creative brain trust and brough ideas, promotions, deals and creative campaigns to grow their following on these two key social networks, but more importantly engage with the current and future renters.