GTMA helps launch a high-rise that redefines a downtown Portland experience and brings a new era of luxury to the Pacific Northwest.
TASTE. LOCAL. FRESH.
BLOCK 17 REDEFINES PORTLAND.
Close to numerous locations for incomparable
artisanal, entertainment, & dining experiences.
INSPIRED QUALITY AND BEAUTY - LOCATED IN THE PEARL DISTRICT.
THE LAUNCH OF A PEARL DISTRICT ICON
GTMA and Wood Partners had long been enjoying a growing partnership, so it was no question for Wood to entrust GTMA with rewriting the story of Block 17. Block 17’s development represented exciting new changes in Portland, but these changes were not welcome by all Portlandians - many resented the new development brought on by a booming tech industry. Not only did we at GTMA grow Block 17’s online community by celebrating and embracing what makes Portland the unique and vibrant city it is, but we also partnered with Wood to manage the community’s online reputation, boost business through a thriving social advertising campaign, and turn the tide on some of the negativity by showing that new developments can come alongside locals to fit right in and bring even more exciting energy to a neighborhood. Keeping Portland natives included and involved in the ongoing story of Block 17 paid off, as they now have one of the most engaging onsite and online communities to speak of, reaching an online audience of 36k and growing more relevant each month -- we’ve seen click through rates to the website skyrocket 98% month over month!
GTMA IMAGERY MEETS RAZZ APARTMENT COMMUNITY WEBSITE DESIGN
The website incorporates a refined design, a user friendly experience and a focus on Block 17's committment to the community.