We tell stories that drive future residents out of the virtual space and through the front doors of your community. GTMA is not a widget, we’re a team of creative storytellers at your disposal and we act as your partners. Real people communicating with onsite teams positions your community as the hyper-local expert within your neighborhood, and helps you stand out from the crowd. With large multifamily properties, investment funds, real estate brokerages, and brands from all over using our services we’re adept at turning a multifamily real estate story into comprehensive social media campaign implemented across all social media channels.
Organic Social Media Management for Multifamily
This is our social management package including Facebook, Twitter and Google +. We create and publish content on a daily basis. We integrate our proprietary applications bringing multiple social networks into your community Facebook page. We move your social presence into the top 10 search results. We grow your social reach and build your social brand telling your story and renting apartments. Average Posts Per Network: Facebook - 5 per week, Twitter - daily, Google Plus - 1 per week
Facebook Strategy: Worldwide, there are over 1.65 billion monthly active Facebook users (MAUs) which is a 15 percnt increase year over year. (Source: Facebook as of 4/27/16) What this means for you: In case you had any lingering doubts, statistically, Facebook is too big to ignore. On that note, the name of the game on Facebook is getting your content seen, and by the right audience. At GTMA, we stay up-to-date on the ever changing Facebook algorithms to find your audience. So whether you have an aggressive lease-up timeline or a stabilized community focused on resident renewal, we’ll make a strategy on Facebook that aligns with your marketing goals and beyond.
Twitter Strategy: Successful Twitter marketing is powerful. Interaction is the name of game -- jumping into relevant conversations, and broadening a network that serves to amplify your message. We’re pros at this fast-paced social networking site, effectively unlocking new opportunities to grow your community online.
G+: A simple Google search for information or directions will pull up the familiar Google box on the right hand side of a search -- this is the first impression for many potential residents. G+ is the best way to regain control over your first impression. Properly represented on all of the main local directory websites that Google uses to determine the authority of your community's Google+ page. The more extensively and accurately your property is listed online, the higher its Google+ listing will rank in relevant desktop and mobile search results.
Instagram Strategy: Instagram is not to be overlooked: in recent years Instagram has outpaced the top four social media platforms and continues to be the fastest growing social media platform. Instagram uses a visually focused design that allows for quick viewing and processing. High quality videos and images displayed on a large screen eliminates visual clutter and directs theviewer’ eyes directly to the content you want to be seen. With a dedicated, young user base, you can be sure this platform is the next-big-thing when it comes to social advertising.
In-depth Social Media Analytics
We help our clients navigate the the rapidly changing world of multifamily marketing with customized analytics reporting dashboards. We’ll utilize Google Analytics and our social tracking tools to plug into every social network we manage, and even some we don’t manage! You’ll know how many views, where the views came from, and how long they stayed. These tools are essential to researching the efficacy of your brand message, building a brand that resonates with your market audience, and turning that audience into residents!