Search Engine Marketing - An Apartment Lead Generation Tool
Paid Search is a powerful way to get your listings up almost immediately and to have the prominence on the search results. With Paid Search, you can address multiple objectives: immediate ROI, customer acquisition at all stages of the buying cycle, research, competitive pricing, and brand awareness. Once your comprehensive set of keywords are identified, GTMA can launch an effective paid search strategy immediately and thus increasing the number of targeted visitors to your site.
Adwords is still the most prominent way to get your apartment immediate views from the world's most powerful search engine. Our team utilizes Google's best practices to create a campaign that utilizes hyperlocal search, display & remarketing, and specialized geotargeting to get the word out about your apartment.
Paid Search (National & Local Search)
Due to the sheer volume of relevant searchers, Google's search engine is the first place our team will place your apartment's ads on. We utilize best practices to get ads about your apartment showing for relevant hyperlocal neighborhoods, competitors, brand searches, and specialized amenities that a potential resident are all likely to search. The ads we push out are specially developed and catered based on what keywords we target and include all relevant ad extensions including property amenities and a trackable phone number. These National and Local campaigns come are included in our standard PPC Package and include pushing ads out to those looking to the move to the area from anywhere in the country to those searching about a potential move within their city.
Paid Search (Hyperlocal Geotargeting)
Going beyond National and Local searching, our team has specially developed a formula to advertise in the vicinity of your target competitors. Using specialized "pins", we can advertise a property out to those searching for relevant keywords within a close distance to the property. Unlike a National Search and City-wide Search Campaign that is highly dependent on the budget, this campaign will almost NEVER miss out on a potential lead searching nearby a targeted location.
Display / Retargeting
Google's Display network allows us to push out display ads about your property to those that have previously visited the website (Remarketing) and to those in the local area that have visited relevant apartment websites. Our designers will create several sets of display ads (such as banner ads and rectangular ads) that make potential residents really see what the property is all about.