So, you've set your apartment community up on Twitter in the hopes of generating leads, but haven't gotten any action. That's where GTMA comes in to show you how to use Twitter for apartment marketing.
In the last couple of weeks, you may have noticed a few tweaks that occurred to your Twitter's profile page. If you were like me at first glance, you probably thought you were on your Facebook profile, but alas, you're looking at the brand-new Twitter profile redesign. Looks good, right? However, before you chalk it up to a clone of Facebook, there are other new features to wrap your head around besides the repositioned profile and header image. Let's see what we've got here.
To the average person, social media is simply an entertainment tool. Even the real estate industry, as a whole, hasn’t grasped the idea that social media CAN replace tedious cold-calling and plain, old print ads. Fortunately, there are many in the multifamily and digital marketing industry (including us at GTMA) that are investigating these powerful media tools and finding out ways to capture the attention of potential renters.