IMPORTANT - the above is a video version of the GTMA Canvas ad. This video is just meant to show what is possible with this exciting new mobile advertising format. For the real experience, look for the GTMA Canvas Ad on your Facebook mobile app.
You don’t have to be a marketing guru to know that most people spend an inordinate amount of time in front of their phones, and that screen time has become increasingly desirable to advertisers. Yet up until recently, most mobile advertising has been lagging to say the least, with unchecked ad proliferation propagated by Facebook and immature mobile technology which makes user experiences slow and disjointed. On average, websites are 3x larger than they were just 5 years ago, and that trend will only continue increasing. The challenge for advertisers has been finding ways to tell compelling brand stories on mobile that are both enjoyable and effective. Facebook Canvas is the solution: a new post-click, full-screen immersive mobile ad experience that loads nearly instantly. Not only is it technically optimized for mobile, it’s designed with creative as a top priority, so that businesses can tell stories in a highly creative way.
Facebook Canvas is the solution: a new post-click, full-screen immersive mobile ad experience that loads nearly instantly. Not only is it technically optimized for mobile, it’s designed with creative as a top priority, so that businesses can tell stories in a highly creative way.
How Canvas Works
Straight from the horse’s mouth: “Canvas helps advertisers achieve any objective by giving businesses a fully customizable digital space on which to build multimedia stories. Canvases open from Facebook ads in News Feed to reveal a full-screen experience where advertisers can use a mix of video, still images, text and call-to-action buttons to build beautiful and effective brand and product experiences on mobile.
Within a Canvas, people enjoy moving through digital stories easily. They can swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail, making the Canvas experience immersive and engaging in a way that mobile sites aren’t. And Canvas uses the same technology that makes photos and videos load quickly on Facebook, so it loads as much as 10 times faster than the standard mobile web.” - Facebook
Besides the fact that Canvas ads load 10x faster than the average mobile website, users spend an average of 31 seconds viewing Canvas ads. Over half of all Facebook users access the social network exclusively on mobile devices, that’s 1.44 billion mobile users monthly -- a huge opportunity for marketers!
Why It’s Effective
Canvas has the potential to be a game changer for mobile for a few reasons. First and foremost: it’s fast. Click and you are immediately immersed in an app-like experience with a full screen interactive experience. Canvas emphasizes engagement, which is the most important marker for effective advertising, especially in a world where advertising is so prolific and easy to ignore. While it is immersive, it’s not intrusive. This isn’t a pop-up ad that takes over your entire screen and holds you hostage. By the time your thumb crosses the screen you are back in Facebook, completely seamless. This of course makes people more likely to engage because they know by clicking the ad they can exit just as quickly if they would like.
Canvas is also a smart way to place content. It can be used almost like a mini website, where everything you want users to find and interact with is in one compact package.
How GTMA is Telling Better Stories With Canvas
Let us bring your community to life on the world's largest social network with Facebook Canvas. We'll create an immersive, mobile multimedia experience that is instantly engaging. We'll take your vision and design a custom branded Facebook Canvas with any combination of video, still images, text and call-to-action buttons that drive traffic to your website. Canvas Ads load 10x faster than the average mobile website content, which means your message gets to your target audience 10x faster. GTMA is using Facebook Canvas ads to reach people just like YOU, just as you should be with your potential residents!