Future renters should be able to find your apartment community with a simple Google search, yet many properties miss these simple steps and find themselves buried in the results page. A little Google wisdom and a few simple tweaks to your SEO strategy can have your property ranking at the top!
Content marketing is often an umbrella term for anything piece of shareable material in the digital universe, however, it's important to understand how a content marketing strategy applies directly to apartment marketing and leads for your community.
One challenge for apartment marketers has been finding ways to tell compelling brand stories on mobile that are both enjoyable and effective. Facebook Canvas with GTMA is the solution: a new post-click, full-screen immersive mobile ad experience that loads nearly instantly.
Predicting outcomes in 2016 was a tough business! But it's a whole new year with brand new emerging trends, technology, and possibilities -- which is why the team at GTMA put together a comprehensive outline of some of the most pertinent marketing predictions to multifamily in 2017.
Instagram is always going through a multitude of changes in the digital marketing world. As an app that began solely as a medium to share the photographs taken by its users, Instagram as catapulted to become one of the key players in social advertising.