We're thrilled and honored to announce that GoToMyApartment has won TWO awards at this years Apartment Internet Marketing Conference. We won the Best Vendor Video award as well as the Best Community Video on behalf of our client partner JMG Realty.
Let's not forget that when you're building an apartment community, you're building (or contributing to) a brand. And with brand building comes an array of different components to pay attention to such as identity, values, mission statements, etc. People need reasons to connect and care about you.
Paid media continues to be one of the most effective ways to capture the attention of your apartment community's online audience. However, these types of campaigns require a reasonable budget and it becomes increasingly difficult to compete with larger organizations that have higher budgets for the same offering as yours in the same area as yours. Fortunately, the emergence of Geotargeting allows you to capture your most relevant, local audience at fractions of the cost.
Episode 2 of Reputation Management Theater we perform an apartment review that introduces the audience to a whole new set of words used to describe apartments that have never been seen before in any dictionary anywhere. There's also a tip in this episode for real estate developers looking for ideas for innovative living spaces!
There was a time when having just a few photos in a Craigslist posting or an ad would be enough to entice a potential renter to come through the doors of your apartment community and take a tour. Now, competition has grown and technology has allowed people to experience more on their portable and smart devices which demands apartment marketers to think of new ways to show off an apartment community. Attention spans have decreased while the expectation of quality has gone up. And the attention has become less about the amenities and finishes. The focus is on the neighborhood… the location…. the experience. So, what is the best way to communicate that?
In this day and age, your online reputation is the initial touchpoint for anybody researching your brand. And with more platforms out there that allow for other users to dictate first impressions, it's more important now than ever to take control of your online story. Here's how to do it in 2016.
If you've ever had to ask if Google is prioritizing mobile search, now you know. As of this week, ads will now only appear at the top and bottom of search engine results page (SERPs) with up to four ads now being shown at the top. Google has taken out right-column search ads completely in favor of more ad space at the top and bottom.