Another year is upon us, and that means another Multifamily Social Media Summit in good ol' Napa, CA where multifamily industry peeps convene to learn what 2016 has in store for social media and content marketing. While individual practitioners can benefit from attending, the conference is geared more towards learning and acheiving in-depth knowledge of emerging technologies and actual execution for maximum ROI, i.e. attracting and retaining residents.
With a jam-packed schedule in the books for 2016, it's time to break down what's worth your time and what you already know.
It's no surprise that one of the busiest times for social media is during the holidays. Of course, the new Star Wars movie helps with that. But while gathering with family and friends is the priority for many of us, they can also drive us crazy (hey, somebody had to say it). So, where do we go for a welcomed distraction? You guessed it: Facebook, Twitter, Instagram, and Snapchat.
Ah, there’s no place like HOME… especially when it’s got so many built-in perks to living there. But before people decide to make your community their home, you’ve got to let them know what you’ve got…and when it comes to showcasing your assets, is there a strategy that dictates what you should be highlighting? That’s the question we’re going to answer.
Running a contest on social media might seem a bit daunting, but there is an enormous benefit to doing so. Social media contests give your apartment community the chance to increase engagement, promote a leasing special, generate resident content or gain recognition on your property’s social media. You can have fun while achieving your goal and increase engagement on your property’s social media. So, how is it all done? Let's look at it step-by-step.
Yup, Google’s changed their local map results again. Surprise, surprise. But this latest change might be their most drastic. For years we’ve been accustomed to what marketers affectionately refer to as the “7-Pack”, which listed 7 businesses ordered A through G next to a map on Google’s main search results page. Well, let me introduce you to the brand new “3-Pack”, a new format which shows just 3 businesses ordered A through C on the main search results page. That’s right, if you’re not ranking in the top 3 spots, then say goodbye to your first page local rankings.
Whether you're building a website for your apartment community or setting up an advertising campaign, you've likely encountered the question of where to send your traffic to. The main website sounds like the most logical choice, but is your website enough to generate viable leads? If not, building a conversion-optimized landing page is your best bet to generate the best possible leads that will fill your apartment community.
It can be a frustrating battle trying to get your residents involved with your community on social media, and it all starts with getting them to care. You can sit and stare at the number of followers, and some weeks it just won’t go up no matter what you seem to try. The good news is that where there’s a will there’s a way. You’ve put this much effort in to create a great social media page that’s engaging, hyperlocal, and full of your community’s activities, and now it’s time to get your residents in on the fun.
We all know that maintaining an active, engaging social media presence for your multifamily apartment community is a must. But something that so many communities get wrong is forgetting to use these tools to humanize their brand. These are perfect platforms to showcase personal content that produces more engagement, and it will go the extra mile in strengthening the relationship you have with your current and future residents.