[VIDEO BLOG] GoToMyApartment attended Multifamilypro’s Brainstorming Sessions as a title sponsor and came out with TWO informative videos on the biggest challenges facing the property management industry and how to overcome those challenges.
As a multifamily professional you probably already know that an effective social media strategy is an essential tool in attracting and retaining residents at your property over time, but did you know that a killer social presence can also be a tool for attracting top talent to your leasing team?
Most people know that the first principle of investment is to DIVERSIFY. Well, believe it or not, that goes for apartment marketing, too. When I speak with someone about purchasing our media products, they balk at the idea of doing multiple apartment videos. I get it, there is only one community, why should there be three videos? Well, allow me to explain.
That's right, folks. We bit the bullet, bought our tickets to Puerto Rico, and are crashing this year's Multifamily Pro Brainstorming Sessions 2014 not only because, hey, it's in Puerto Rico, but because there are big things to share with the multifamily world about what's happening online.
At GTMA we pride ourselves in not limiting our approach to telling the story of an apartment community. Sure, we do apartment photography and apartment video tours, but we recognize that you can’t make every apartment communities personality fit into a single mold.
Instagram is an effective tool in the ever changing landscape of apartment marketing! In this video blog GTMA's CEO Joshua Swanson discusses this social network and what a solid Instagram strategy for your apartment community should look like.