Here at GoToMyApartment, we're story tellers - plain and simple. But you already knew that. But did you also know that our media team is made up of filmmakers? That's right, we don't just do the pointing and shooting. Shots are planned out, carefully constructed, and flawlessly executed (pat on the back).
Every year, Earth Day comes along and serves as a reminder that we need to take care of this beautiful planet we live on. Then Earth Day passes, and most of us continue to drive the gas-guzzling cars or forget to recycle without really giving it another thought (myself included). Last year, one of our Digital Media Associates caught my eye because he was riding his bike a whopping 27 miles per day to work and back. Well, Dean's back at it again. While he moved just a little closer to the office, he's still putting in a ton of mileage. Let's see where's he at now!
So, your apartment community is on many different social networks and you haven't been cross-promoting them at all. Big mistake? You betcha! Here are some great ways to cross promote across your apartment community's digital channels.
Live streaming video apps have taken social media by storm by raising millions in seed money and over a half-million users in just the last 30 days. The popularity of this technology will change the way multifamily real estate is marketed forever.
An apartment community with a blog is so forward-thinking, right? Of course. But it's also smart when thinking about how to deeper your relationships with future residents and the local community. Here are five reasons why your apartment community needs a blog...STAT.
Most apartment marketers think of SEO and social media as two distinct marketing channels, with separate strategies assigned to each. And that's true, you do need to employ a unique approach for your community to each platform. But there are also some great overlapping benefits that you get when you mix the two. Here are seven ways that maintaining an active social media presence for your apartment community can help its performance in search engines.
When it comes to your Twitter strategy, do you have a plan for connecting locally with both potential residents and established businesses? GTMA is here to help you with tips for the way you approach Twitter to serve those around you, AND how you can best utilize this network to make your property an established -- and beloved -- member of the community.
It's true. Your community is a character and has a story to tell. With more and more visually-based media being consumed each and every day, it's important to tap into what your audience is looking or. Visual storytelling on multifamily social media is something your community needs to master.