Running a contest on social media might seem a bit daunting, but there is an enormous benefit to doing so. Social media contests give your apartment community the chance to increase engagement, promote a leasing special, generate resident content or gain recognition on your property’s social media. You can have fun while achieving your goal and increase engagement on your property’s social media. So, how is it all done? Let's look at it step-by-step.
Yup, Google’s changed their local map results again. Surprise, surprise. But this latest change might be their most drastic. For years we’ve been accustomed to what marketers affectionately refer to as the “7-Pack”, which listed 7 businesses ordered A through G next to a map on Google’s main search results page. Well, let me introduce you to the brand new “3-Pack”, a new format which shows just 3 businesses ordered A through C on the main search results page. That’s right, if you’re not ranking in the top 3 spots, then say goodbye to your first page local rankings.
Whether you're building a website for your apartment community or setting up an advertising campaign, you've likely encountered the question of where to send your traffic to. The main website sounds like the most logical choice, but is your website enough to generate viable leads? If not, building a conversion-optimized landing page is your best bet to generate the best possible leads that will fill your apartment community.
It can be a frustrating battle trying to get your residents involved with your community on social media, and it all starts with getting them to care. You can sit and stare at the number of followers, and some weeks it just won’t go up no matter what you seem to try. The good news is that where there’s a will there’s a way. You’ve put this much effort in to create a great social media page that’s engaging, hyperlocal, and full of your community’s activities, and now it’s time to get your residents in on the fun.
We all know that maintaining an active, engaging social media presence for your multifamily apartment community is a must. But something that so many communities get wrong is forgetting to use these tools to humanize their brand. These are perfect platforms to showcase personal content that produces more engagement, and it will go the extra mile in strengthening the relationship you have with your current and future residents.
Oh, Google Plus… the network that many people forget about, probably unfairly so. Maybe you’ve never even used Google Plus (or, as it’s often known, Google+), and you’ve only heard the name. But what you may not realize is that having a strategy for Google Plus can actually be very beneficial to your business overall.
It's no secret that people can be ruthless on internet review sites as they hide behind their keyboards while mercilessly tearing businesses to shreds. These days, everyone and their mom feels obliged to write an online review of each place they’ve ever lived, eaten, shopped, watched a movie, grabbed a cup of coffee, gotten a haircut or received any type of customer service whatsoever. Even if the frustration is justified, the way some of them go about expressing it can be downright nasty.
Apartment photography isn't as simple as a point and shoot. When it comes to kitchens, the beauty is in the details and we know how to capture them. See how GTMA does kitchen photography for multifamily.
Here at GoToMyApartment, we're story tellers - plain and simple. But you already knew that. But did you also know that our media team is made up of filmmakers? That's right, we don't just do the pointing and shooting. Shots are planned out, carefully constructed, and flawlessly executed (pat on the back).