Most people know that the first principle of investment is to DIVERSIFY. Well, believe it or not, that goes for apartment marketing, too. When I speak with someone about purchasing our media products, they balk at the idea of doing multiple apartment videos. I get it, there is only one community, why should there be three videos? Well, allow me to explain.
That's right, folks. We bit the bullet, bought our tickets to Puerto Rico, and are crashing this year's Multifamily Pro Brainstorming Sessions 2014 not only because, hey, it's in Puerto Rico, but because there are big things to share with the multifamily world about what's happening online.
At GTMA we pride ourselves in not limiting our approach to telling the story of an apartment community. Sure, we do apartment photography and apartment video tours, but we recognize that you can’t make every apartment communities personality fit into a single mold.
Instagram is an effective tool in the ever changing landscape of apartment marketing! In this video blog GTMA's CEO Joshua Swanson discusses this social network and what a solid Instagram strategy for your apartment community should look like.
As an agency specializing in apartment marketing, we wanted to discover the most efficient way to both find and communicate with residents and prospects. What we found out was that this focus-driven attitude is the best way to drive leads and leases online, and we figured you ought to know more about it.
In the last couple of weeks, you may have noticed a few tweaks that occurred to your Twitter's profile page. If you were like me at first glance, you probably thought you were on your Facebook profile, but alas, you're looking at the brand-new Twitter profile redesign. Looks good, right? However, before you chalk it up to a clone of Facebook, there are other new features to wrap your head around besides the repositioned profile and header image. Let's see what we've got here.