We all know that maintaining an active, engaging social media presence for your multifamily apartment community is a must. But something that so many communities get wrong is forgetting to use these tools to humanize their brand. These are perfect platforms to showcase personal content that produces more engagement, and it will go the extra mile in strengthening the relationship you have with your current and future residents.
Oh, Google Plus… the network that many people forget about, probably unfairly so. Maybe you’ve never even used Google Plus (or, as it’s often known, Google+), and you’ve only heard the name. But what you may not realize is that having a strategy for Google Plus can actually be very beneficial to your business overall.
It's no secret that people can be ruthless on internet review sites as they hide behind their keyboards while mercilessly tearing businesses to shreds. These days, everyone and their mom feels obliged to write an online review of each place they’ve ever lived, eaten, shopped, watched a movie, grabbed a cup of coffee, gotten a haircut or received any type of customer service whatsoever. Even if the frustration is justified, the way some of them go about expressing it can be downright nasty.
Apartment photography isn't as simple as a point and shoot. When it comes to kitchens, the beauty is in the details and we know how to capture them. See how GTMA does kitchen photography for multifamily.
Here at GoToMyApartment, we're story tellers - plain and simple. But you already knew that. But did you also know that our media team is made up of filmmakers? That's right, we don't just do the pointing and shooting. Shots are planned out, carefully constructed, and flawlessly executed (pat on the back).
Every year, Earth Day comes along and serves as a reminder that we need to take care of this beautiful planet we live on. Then Earth Day passes, and most of us continue to drive the gas-guzzling cars or forget to recycle without really giving it another thought (myself included). Last year, one of our Digital Media Associates caught my eye because he was riding his bike a whopping 27 miles per day to work and back. Well, Dean's back at it again. While he moved just a little closer to the office, he's still putting in a ton of mileage. Let's see where's he at now!
So, your apartment community is on many different social networks and you haven't been cross-promoting them at all. Big mistake? You betcha! Here are some great ways to cross promote across your apartment community's digital channels.
Live streaming video apps have taken social media by storm by raising millions in seed money and over a half-million users in just the last 30 days. The popularity of this technology will change the way multifamily real estate is marketed forever.
An apartment community with a blog is so forward-thinking, right? Of course. But it's also smart when thinking about how to deeper your relationships with future residents and the local community. Here are five reasons why your apartment community needs a blog...STAT.
Most apartment marketers think of SEO and social media as two distinct marketing channels, with separate strategies assigned to each. And that's true, you do need to employ a unique approach for your community to each platform. But there are also some great overlapping benefits that you get when you mix the two. Here are seven ways that maintaining an active social media presence for your apartment community can help its performance in search engines.